Why Chameleon?

Whoever develops and manages Outlet Centres bears a great deal of responsibility. Construction companies, owners and financiers invest large sums of money, shop partners pin their hopes on business success and the livelihoods of thousands of employees depend on whether the project works out or not.

In this situation, it is important not to lose sight of the big picture and to carry on with one’s plans, undeterred. It is necessary to align very different interests, to take account of the wishes and habits of customers and to give them the feeling that you understand them.

You need a lot of different skills, talents and characteristics to complete this mammoth task.
Who is able to do this?

As a zoology graduate, only one creature sprang to mind: a chameleon.

NEVER LOSE SIGHT OF THE BIG PICTURE – EVEN WITH LARGE PROJECTS

Chameleons have a field of vision of more than 340°.

The development of Outlet Centres is like piecing together a giant jigsaw puzzle. Each piece must fit. Despite the sheer number of details, it is important never to lose sight of the big picture. Chameleon Retail has successfully implemented numerous large and complex projects in many countries across Europe. Thanks to many years of experience, we always have a clear overview. Our customers can rely on that.

SUPPORT ON THE WAY TO THE TOP

Chameleons use their “spiral prehensile tail” as extra support when climbing and can therefore ascend the steepest of inclines.

Our consultants have overcome many hurdles in their 20 years in the retail business. If the going gets tough, Chameleon Retailing acts as an addition support to get to the top.

FAIRNESS AS A SUCCESS FACTOR

Chameleons are good-natured and friendly creatures.

The European retailing community is like a “big family” in which everyone knows everyone else. You don’t just see each other twice in a lifetime, but again and again. Chameleon Retailing has built up a reputation not only as an expert, but also as a fair business partner who you are always pleased to see.

ALL RETAIL TRENDS IN FOCUS

Chameleons are able to turn their eyes in opposite directions.

The world of retailing is constantly changing. New trends and developments appear almost daily. Thanks to excellent contacts with construction companies, investors and in the retail business, Chameleon has its finger on the pulse and knows the news first. We have a clear line of vision in all directions so that we can pick up any new developments as soon as possible. Customers can be assured of the highest standards of planning and management.

EACH PROJECT IS UNIQUE: ADAPTABILITY GUARANTEES RESULTS

Chameleons can change colour and – to a certain extent – their body shape.

No Outlet Centre is the same as another. Each project brings individual challenges and framework conditions. Chameleon Retail is internationally active and is well versed in understanding and adapting to the economic and societal characteristics of every region, as well as the individual challenges of the Outlet.  Every part of a project bears its own individual signature – right down to the management.

It is for these reasons that we named our company Chameleon Retail.