Multi-channelling is edging online shopping out
“Do shopping centres even have a future?” I hear this question again and again: from investors, retailers, planners and consumers. “Of course shopping centres have a future” is my answer – of this I am absolutely convinced. Even the most successful online retailers are now looking for desirable shop locations and the best shops also offer their products online. “Multi-channelling” has become a matter of course. Even if it is easy to choose textiles, furniture and shoes from the comfort of your living room sofa, there are a lot of consumers for whom shopping has become a leisure activity. Despite the rise of online shopping, a good culinary offer and a huge range of shops in a pleasant atmosphere will always be in demand.