“Cooperation breathes life into the business” – the secret of Outlet Centre success
“Competition breathes life into the business”. Today, there are still many managers who orientate themselves towards their competitors and improve by analysing them. I, however, have come to another conclusion : “cooperation breathes life into the business”. Outlet Centres work according to exactly this principle. Shop partners achieve together what they could never have achieved alone: broad advertising campaigns, punchy marketing activities and a high customer frequency. In such a community, individual brands and business can keep up with the “giants”.