Zsar Outlet Village, Helsinki
The Zsar Outlet Village at Vaalimaa in Finland will become at 20,000 m² the benchmark outlet development in the Nordic region. Situated on the Finnish Russian border the centre will attract the fashion conscious Finnish consumers as well as capturing the huge potential from the brand savvy Russian tourists visiting the EU in ever increasing numbers.
The centre has a construction permit for the complete development with our partner EFRE Oy having secured the plot as well as some 14 hectares in the immediate vicinity. The centre will be developed in two phases the first phase
of 12,000 m² is about to commence with the key anchors now in place and the opening date planned for late 2017.
The village design by Architects Petri Pussinen will be next to the E18 highway between Helsinki and St Petersburg offering 800 surface grade car parking spaces. The brief of creating an open village mirrors the most successful schemes in Europe and provides a safe and secure pedestrian environment with good weather protection for visitors.
CRC has been involved in the project since its inception and launch at the MAPIC conference at the end of 2015.